FILA GOLF and Volvo China Open Embark on a New Era of Cooperation

The top domestic golf tournament – Volvo China Open – will be held from May 2nd to May 5th at Shenzhen Yinxiu Golf Club. The European tour is back, with the world’s top players forming the strongest ever lineup to compete. After partnering with the competition for the first time in 2023, FILA GOLF has once again become the official exclusive clothing sponsor of the 2024 Volvo China Open, ushering in a new era of cooperation.

Zhao Qin, Chairman of the Board of Directors of Volvo China Open, Ben Cowen, Chief Event Operations Officer of European Tour Group, Shi Rui, Vice President of Market and General Manager of Golf Business Unit of FILA Greater China, Liang Wenchong, Brand Ambassador of FILA GOLF, Xu Longyi, Brand Image Spokesperson, and Ye Wocheng, a New Star Elite Team player, attended the press conference held on May 1st.

Forging a Palace level Technology POLO to Shoulder the Top Competition

As a high-end professional golf equipment brand, FILA GOLF leads the industry with absolute product strength, with a palace level technology POLO. The cutting follows Hyper Move’s unconstrained structural technology, further reducing the resistance of swing movement. Empowering golf equipment with technology helps golfers maintain their best form at all times, improve stability, stretch, and improve hitting performance. The clothing is equipped with Cold Black technology, which can block 30 ° C heat conduction and effectively reduce sweating by 58%. FILA GOLF uses advanced technology equipment to bring a disruptive golf swing experience.

The FILA GOLF, which has just concluded the Paris Saint Germain Golf Show and released a series of authorized collaborations with the Palace of Versailles collection, not only brings Baroque art into the golf field without precedent, but also seamlessly connects with the Volvo China Open, continuing professional, technological, and aesthetic product designs and concepts into the clothing of this event.

According to Shi Rui, Vice President of Marketing for FILA Greater China and General Manager of Golf Business Unit, FILA GOLF’s strong R&D and design team has simultaneously created high-end, professional, and strong design equipment for event staff and guests. With satin level technology, it provides technological support for top-level events and fully interprets the sports aesthetics of golf through events.

Inheriting Chinese pride under the name of TEAM FILA GOLF

Volvo China Open, founded in 1995, is the longest held international professional golf tournament in Chinese Mainland, and also the highest level and most influential golf tournament in China. This year’s Volvo China Open is certified by the European Tour, and the scale and level of the event will be comprehensively upgraded. Chinese golfers will also compete with strong opponents from around the world on the field.

FILA GOLF recently announced that its brand image spokesperson, Asian Games men’s golf gold medalist Xu Longyi, and rising star elite team player Ye Wocheng will compete as members of TEAM FILA GOLF. At that time, they will wear the FILA GOLF European Tour co branded series technology POLO, interpreting the elite sports aesthetics of golf on professional courts.

Two weeks ago, FILA GOLF officially announced that Gao Qiu master Liang Wenchong and Gao Qiu newcomer Xu Longyi would become brand ambassadors and brand image spokespersons, respectively. They will work together with the golf witch He Mu Ni and the rising star elite team to showcase the power of contemporary Chinese golf inheritance through a lifelong Chinese player lineup. From legendary players Tom Watson, Nancy Lopez, and Lee Janzen, to Liang Wenchong, Xu Longyi, He Muni, and the rising star elite team, TEAM FILA GOLF is showcasing the confidence and posture of Chinese high ball pride to the world. At the same time, FILA GOLF will continue to use a bonus incentive program that is on par with the world’s highest standards, as well as specialized equipment sponsorship tailored for players, to escort Chinese golf stars and elites to compete in professional world competitions, achieving Chinese pride.

In addition to the TEAM FILA GOLF All Generation Player Matrix and the event layout of the Volvo China Open, in the future, FILA GOLF and FILA KIDS are also actively promoting cooperation with Volvo Youth Golf events, creating a lifelong training model from youth to amateur and professional players, and jointly reaching the peak of golf.

Interpreting Sports Aesthetics and Pursuing Professionalism to Create the Glory Ideal of High Ball Together

The theme of FILA GOLF’s rejuvenation year, “Make Performance Beautiful,” takes sports aesthetics and humanistic spirit to a new height. While interpreting the charm of golf itself, it gives every swing player a confident and elegant portrayal, showcasing the brand’s warmth to the fullest.

FILA GOLF has created an experience zone in the public activity area of this year’s Volvo China Open, targeting adult football enthusiasts as well as children and youth golf enthusiasts, covering product lines of different age groups, fully reflecting FILA GOLF’s “One Family Brand” concept. In addition, viewers can also participate in the new activity launched by FILA GOLF – Light Painting Swing Art. In the live experience, the swing of the interactor will be captured through dynamic technology and transformed into artistic strokes, forming a commemorative swing video that fully highlights the individuality of the interactor. Players can download the video on-site and share it on their social media. At the same time, every day in the brand zone, players from “TEAM FILA GOLF” interact with guests, hitting the “China Pride” lineup from zero distance.

The 2024 Volvo China Open has kicked off, and as a pioneer in the industry seeking innovation and change, FILA GOLF, as an official partner of top tier events, will use events as a bridge to connect the world’s golf circle, and achieve China’s golf dream by assisting peers in Chinese golf.